When selecting the keywords to target, there are many components you must take into account. You will no doubt have your own unique considerations, but you must also take into account the following:
Here is the second in a series of articles designed to assist with the fundamental information required to begin a search engine marketing campaign. In Part 1 of this series: Brainstorm you have researched who your audience is, its demographics and how to reach them. You’re focusing on making the list of 5-10 search phrases or keywords. Now you need to assess the online competition for these phrases or keywords.