If you’re considering hiring an SEO expert, the sooner the better. A good time to hire is when you are thinking about a web page design or complete site redesign, or about to launch a new site. This way, both you and your SEO can make sure that your site is built to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
* Would you show me samples of your previous work and share some success stories?
* Do you follow the Google Webmaster Guidelines?
* Would you offer any online marketing services or advice to complement your organic search optimization business?
* What type of results do you anticipate to see, and in what timeframe? How will you determine your success?
* What’s your knowledge of my industry?
* What’s your experience in my country/city?
* What’s your experience building international sites?
* What are your most significant Search Engine Optimization techniques?
* How long have you been in business?
* How can I expect to contact you? Will you tell me all the changes you make to my site, and supply detailed information about your suggestions and the reasoning behind them?
While SEOs provides clients with important services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their tries to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.
Here are some points to consider:
* Be wary of SEO firms and web consultants or agencies that send you email without warning.
* Amazingly, we get these spam emails too:”Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories…”
* Reserve the same skepticism for unrequested email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.
Article from Google: Search Engine Optimization SEO
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