Search Engine Optimization Analysis – Part 2: Determining Competition

Here is the second in a series of articles designed to assist with the fundamental information required to begin a search engine marketing campaign. In Part 1 of this series: Brainstorm you have researched who your audience is, its demographics and how to reach them. You’re focusing on making the list of 5-10 search phrases or keywords. Now you need to assess the online competition for these phrases or keywords.