Article Marketing Strategy for Online Business Success…
One of the most important parts of creating a successful Article Marketing Strategy is the way you create your articles. When creating articles you need to know the key phrases that your potential customers are searching for.
When picking key phrases for your article marketing strategy you need to carefully select them. Most people are searching for a solution to a problem they are having and your job as an expert in your niche is to create How To Articles that help them solve these problems. As potential customers find and read your How To Articles you start building a relationship of trust with them. The more they get to know, like and trust you the more likely they are to do business with you.
The use of targeted key phrases is one of the most important parts of your article marketing strategy, and key phrases are the way that most people find your website through search engines like Google…
When looking for the right key phrases for your article marketing strategy you can use keyword research tools like Google’s Keyword Planner that is offered for free as a part of Google AdWords. You can also go ninja style with Market Samurai which has a free trial offer and is one of the most used Keyword Research tools amongst Top Internet Marketing Experts.
Below are a few examples of key phrases that someone would use in their article marketing strategy for writing articles about the weight loss niche.
Someone looking to lose weight might search for:
- the best weight loss products
- quick weight loss products
- safe weight loss
- fast diets
- best diet
Make sure to create a spreadsheet for all the key phrases your potential customers are searching for as these key phrases are again a crucial part of your overall article marketing strategy.
Article Marketing Strategy for writing Articles to post on Article Directories
If you do not like to write, or think you are not good at writing it would be a good idea to spend some time reading the most popular articles on your niche from top article directories like ezines.com. You are going to see the style of the authors writing and the layout of their articles. You will also see how they lead a reader down towards the author bio box in the bottom of their article where they have their websites links. These top articles contain a lot of short paragraphs and they are written in plain language and do not use difficult words that their reader might not understand.
White space is really important too. Your reader should not be confronted with something that looks like a thesis; by having several locations which are totally free from words is going to make your article seem to be less difficult and quicker to read. Don’t put links to your site or other merchandise inside the body of your article, your article could be rejected. They need to only be placed within your author bio box when submitting them to article directories.
Read This Now!
A lot of people today may not read all of the words inside your article. They are trying to find particular words (key phrases) which could be the solution to their problem and if you make use of these key phrases in your headings the reader may possibly just skip to that part of your article that interest them most. Headings are vital in writing an article and they need to be brief and enticing.
The Meat of Your Article
When writing an article make sure to use its key phrase once in the very first sentence, several times inside the body of the article, and 1 more time within the last sentence. Most people are on the internet searching for solutions to problems they have, so you must make sure your article is enlightening and beneficial, encouraging your reader down towards the bottom of the page where your resource box is. Inside the bio area really should be a call to action, encouraging your reader to click on your links for additional information that can help them even further.
Despite the fact that you’re writing these articles to get listed in the top search engines for your key phrases, remember it is real people that are reading them. When creating the proper article marketing strategy you must write high quality articles that are optimized for your key phrases and have true value to the reader. This will get less difficult once you have written a few of them. Keep track of the articles that are receiving the most viewers and shares then create articles in that manner with the other key phrases you are going for.
Once you have crafted your article you can reword it or “spin” it and submit it to 100s of other article directories. That should be a massive component of your article marketing strategy also. The purpose of rewriting them is so that every single article is unique content to the article directory you submit it to. Google will, only index 1 version of an article and disregard any further copies.