Surface level keywords are teeming with competition. In order to compete online, finding little-known keywords with good traffic is a crucial skill. It’s not a no brainier, but it’s not rocket science either; and you can bet that learning this skill will pay off. Here are two techniques to find these little known keywords.
Chances are, your competitors have spent a lot of time and money researching what keywords work and what keywords don’t. They’ll have just a few keywords that really work for them out of the hundreds or even thousands of keywords they might have tried.
Wouldn’t you like to be able to just … steal these keywords?
You can. There are many tools online like Compete and Keyword spy that allow you to do just that, even for free.
One great way to find little known keywords is to look through your competitors websites and look up what keywords they’re getting their traffic from.
Compile a list of these keywords then do your research on each of these keywords. What’s the search volume and search competition?
Chances are you’ll be able to find a handful of keywords that you would have never thought of or found any other way.
Another great way to find little known keywords is through side-way thinking. In other words, “what else might this type of person type in?”
Most internet marketers take the lazy route of only typing in their top level keyword and researching more keywords based on those results. Unfortunately, everyone’s doing that, resulting in a lot of competition.
If you go one step beyond, it’ll very likely pay off for you.
Put yourself in the shoes of your customer. If you’re selling an eBook on teaching men how to get a girlfriend, your most basic keyword might be “how to get a girlfriend.”
But what else might you try to rank for? These are just a few as an example …
“Where to meet girls”
“Get a Date”
So on and so forth. This applies no matter what industry you’re in. There are so many potential keywords that don’t have your base keyword in it; you’d be missing out on so much traffic if you just used keyword tools and a couple base keywords to do your research.
If you combine these two techniques – Stealing from competitors and sideways thinking – Then you’ll surely be able to find a couple handfuls of great keywords that others haven’t yet found. Utilize these low competition little known keywords to boost your traffic and your business to where you want it to be.
Think outside the box when it comes to keywords. The more you’re trying to do what everyone else is doing, the harder it will be for you to succeed. The more you think outside the box and do what everyone else doesn’t know how to or isn’t willing to do, the more money you’ll make.
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