Keyword Research: Why You’ll Succeed Where Others Failed
Most people who set out to make money online fail – But you won’t. Here’s why: The vast majority of people who set out to try and create a successful website don’t know how to lay a rock solid foundation for their success. This foundation is the key difference between success and failure. Here, we’ll explore exactly what this foundation is and how to lay this foundation.
Why Keyword Research Will Make or Break Your Business
In real estate and retail, what makes or breaks your business is “location, location, location.”
Your keywords are your online equivalent. Just like how your location is what enables people to find you in a retail store, your keywords are what allow your online visitors to find you.
If you choose your keywords poorly, as most do, you’ll be doomed to a website with little traffic, often competing in markets and keyword pools where competition is much too fierce.
On the other hand, choosing a great keyword is like choosing a great location: A lot of people around who want what you’re selling and not a whole lot of competition.
If you can consistently find keywords like that and build your business around it, you can be sure that you’ll get traffic to your websites.
What Makes a Great Keyword?
A great keyword is one that has a good volume of search traffic, does not have much competition so you can reasonably expect to rank and finally has traffic that wants what you’re looking to sell.
If you can find a handful of keywords that matches this description, then your chances of succeeding are far, far higher than the many thousands of websites that get started every single day.
Most people spend less than 20 minutes on keyword research. Yet search engine experts consistently spend hours if not days on keyword research.
Is it a coincidence that those who are consistently successful are also the ones that consistently spend the most time on keyword research? Most likely not.
Are There Great Keywords Left?
People often think that the internet is over saturated already, especially in competitive fields. Are there really any good keywords left to find? Especially in markets like health, making money, dating and so on – Can someone really compete?
The answer is yes. As large as the competition may be, the user base is growing as well. As more people come into the market, that means more opportunity. Established sites will be able to capture a lot of the traffic, but a lot of the traffic is up for grabs as well.
No matter what industry you’re looking at jumping into, there are always undiscovered keywords that you can use to get an edge.
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