Here is the second in a series of articles designed to assist with the fundamental information required to begin a search engine marketing campaign. In Part 1 of this series: Brainstorm you have researched who your audience is, its demographics and how to reach them. You’re focusing on making the list of 5-10 search phrases or keywords. Now you need to assess the online competition for these phrases or keywords.
Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area. But to tell you the…
Beware of SEOs which claim to guarantee ranking websites, allege a “special relationship” with Google, or advertise a “priority submit” to Google.
Some SEOs will promise high ranking in search engine results, but place you in the advertising section instead of in the search results.
I have decided that with the growth of the search engine optimization (SEO) industry, it is essential to make sure that we don’t overlook the many newcomers. With lots of new business owners and webmasters checking out SEO for the first time there is a need to share information on seo basics with each other. This is the first in a series of articles designed to assist with the basic information required to start a search engine marketing campaign.