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One of the most reliable ways to improve traffic is to obtain a good search engine ranking on the search engine return pages (SERPs).
Some SEOs will promise high ranking in search engine results, but place you in the advertising section instead of in the search results.
If you’re considering hiring an SEO expert, the sooner the better. A good time to hire is when you are thinking about a web page design or complete site redesign, or about to launch a new site.