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Some SEOs will promise high ranking in search engine results, but place you in the advertising section instead of in the search results.
If you’re considering hiring an SEO expert, the sooner the better. A good time to hire is when you are thinking about a web page design or complete site redesign, or about to launch a new site.
Beware of SEOs which claim to guarantee ranking websites, allege a “special relationship” with Google, or advertise a “priority submit” to Google.