I have decided that with the growth of the search engine optimization (SEO) industry, it is essential to make sure that we don’t overlook the many newcomers. With lots of new business owners and webmasters checking out SEO for the first time there is a need to share information on seo basics with each other. This is the first in a series of articles designed to assist with the basic information required to start a search engine marketing campaign.
One of the most reliable ways to improve traffic is to obtain a good search engine ranking on the search engine return pages (SERPs).
If you’re considering hiring an SEO expert, the sooner the better. A good time to hire is when you are thinking about a web page design or complete site redesign, or about to launch a new site.
When selecting the keywords to target, there are many components you must take into account. You will no doubt have your own unique considerations, but you must also take into account the following:
Here is the second in a series of articles designed to assist with the fundamental information required to begin a search engine marketing campaign. In Part 1 of this series: Brainstorm you have researched who your audience is, its demographics and how to reach them. You’re focusing on making the list of 5-10 search phrases or keywords. Now you need to assess the online competition for these phrases or keywords.