If you want to succeed in the industry of network marketing, you have to learn how to build your network and create duplication.
How can you do this you ask?
By way of Leverage!
Leverage allows you to duplicate yourself through the efforts of other people and can easily multiply your sources of income beyond your expectations. It’s the name of the game and the only way to truly develop multiple figures in this industry.
You leverage your time, money, and efforts by finding a group of people who can follow the systems that are in place, and are willing to take action and commit to the activities that will open the doors for their success.
In the Network Marketing Industry, the concept of leverage is designed to take your limitations as one person, and utilize the time, talents and techniques of others to increase your capabilities and power of a team of people working together towards one vision.
To jump-start your success, here are the three effective techniques that you can apply:
1. The “Fisherman” Technique
Fishermen go out into the ocean to find the fish. In the Network Marketing Industry, fish are all around you. All you have to do is pay attention to where they are—and begin connecting with them.
You can come across more prospects by making an effort to connect with the people that are around you daily. If you don’t reach out to people consistently on a daily basis, then you will find it very challenging to build a successful business.
Most people want to avoid the people that they know and go after complete strangers in hopes of things being “easier”. However, the best advice you can ever get is to start with your warm prospects then proceed to the cold list of strangers.
It is much better to fish in your own backyard than to travel across country to go fishing. You’ll find that they’re so many great catches that await you “if” you are willing to go out and release the bait.
Fishermen use the right bait to catch the right fish. The same goes with Network Marketing. You must have the right attitude, skills, and tools to motivate and guide your prospects towards the business. Apply the cardinal rule in building a solid and effective networking organization: Use the business to make great people and not to use people to make great business.
Keep on fishing. By doing this, you’re not only reaching out to a wider market base, you are also discovering new blood along the way. Remember that in this industry, new blood is the life blood. So look for desire, not need.
2. The People Franchise
Franchising doesn’t only apply to traditional businesses. It can also be used in Network Marketing. In fact, it is what Network Marketing is all about. It’s a people franchise business.
The competitive edge that this type of franchise has over its other competitors like Subway’s and Jiffy Lube is that it can be done from home. In the Network Marketing World, you are your own boss, you get to enjoy time, and it certainly doesn’t require overhead and operating expenses.
You can start building your “people franchise” by conducting home-meetings right from your home; calling your prospects over the phone; and using the Internet to reach a limitless audience. Just don’t forget to implement follow up to close them and ensure that they join your business.
3. The Five-Step Empowerment
Like you when you were just starting, your new members also need training and guidance. Just like you, they have to be leaders of their own network. They have to be role models in order to build authority and influence on other people. You can train and organize your network by applying the five-step empowerment.
Model: I DO IT
Mentor: I DO IT AND YOU WATCH
Monitor: YOU DO IT AND I WATCH
You Move Forward: YOU DO IT
We Multiply: YOU DO IT WITH SOMEBODY ELSE
By applying this, you’re not only developing the potential skills of other people, you’re also building a strong and effective network. You can nurture them by believing in their skills, encouraging them to grow, sharing your ideas and thoughts with them, and trusting them to do the same to others.
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