Let’s face it, seeking to gain exposure on the Internet isn’t really that simple. There’s the need to set up your sales funnels, generate traffic, build relationships with your followers and amongst it all, close leads into your business or sell them on your product or service.
The bottom line is that it takes a serious strategy to be able to compete in this industry, let alone make money in it.
Don’t get disheartened yet however, because today I’m going to share with you 2 Key strategies that aren’t that common, and that you’ll rarely hear people sharing when speaking of marketing online.
#1. Share Your Story
What most people don’t realize about the Internet is that although people are looking for solutions to their problems and insight on specific topics, they are also drawn to others through stories that they can identify with.
You see, people do want information but they also seek out relationships. Not in the deep sense of the word, but they like to see people that make the information real. Showing the practicality of the situation so they can see how that topic or scenario could relate to their lives.
For example, someone may be seeking a job on the internet, and may spend hours upon hours online googling information while looking for a job. However, at the same time, in the back of their minds, they’re wondering “is there any way that I can do what I love while working from home and making money”.
So they google “work from home” and a video pops up that you created titled “How I was able to work from home doing what I love”. They spend the next 10 minutes watching your video while daydreaming that your story can soon become theirs, then next thing you know, they’re opting into your website, calling the number or taking action on the call to action that you had in your video.
You now generated a lead from one simple strategy “My Story Marketing”!!
It doesn’t get any easier than that~!
#2: Be You & Let Your Voice Be Heard
I think that one of the reasons why so many people struggle online is because they’re seeking approval from the “gurus” to ensure that everything they do is up to par with what others think is good enough.
I can recall not writing an article or shooting a video until I researched like 10+ sites, just to see if I formatted things similarly, If I placed the words in the write place, if my keywords were acceptable and if I had a similar voice of those that I was researching.
Today, I realize that in order to stand out amongst your competition, you can seek to be like them, you must seek to be you! The truth is, there’s really no rules for how you say what you say, and there isn’t a board of internet directors that are going to point the finger at you for daring to be different.
Having a voice that’s displayed in your marketing is the most attractive thing you can ever commit to doing. It will draw people to you for who you really are and it will stir up buzz around you being a “fresh voice” in the industry that people are excited about.
If you implement these 2 key strategies in your marketing efforts, you’ll find that you’ll never worry about generating leads or developing content. Get used to speaking your mind, sharing your thoughts and giving your opinions even if it doesn’t fit into the status quo.
Your story sells and your personality attracts, so stop trying to fit the mold of everyone else and just let your light shine!